Coors supports Wildland Firefighters

Cowboy Lifestyle Network is teaming up with Coors Banquet and the Wildland Firefighter Foundation this summer to support the brave men and women who fight wildland fires in order to protect the irreplaceable Western region of the United States that we all love.

Both male and female fire fighters in the region bravely fight these wildfires, putting their lives on the line to protect our homes, communities and families.
In the Western region of the United States alone, there have already been more than 486 wildfires since January 1st of this year.

“The firefighters are the new American Western heroes and Coors is here to support them and their families.”
-Rocky Arredondo, Coors Banquet

Meanwhile, these brave men and women are doing this extremely dangerous work, fighting on the frontline of blazing surface fire on the forest floor knowing that they aren’t going to be millionaires.
In honor of all of these incredible heroes, Coors Banquet will be donating $250,000 and a portion of the proceeds from the sales of Coors Banquet to the Wildland Firefighter Foundation.